Paul Robson is a recent student of my Travel Copywriting Masterclass. I have found him to be that rare Travel Copywriter who comes to the field with a clear, customer-focused understanding of what happens “on the ground” – during a tour, during transit from point A to point B, and during all the logistics that go into delivering a traveler’s experience. He knows these things because, unlike most copywriters niching down to travel, he has actually led groups – for Great Rail Journeys and a sports tourism outfit, Gole Tours. He therefore understands that Travel Copywriters have an invisible yet critical relationship with onsite guides, and he speaks to and applies his firsthand knowledge intelligently and with insight.
Beyond his intimate knowledge of the copy considerations behind product delivery, he brings a sophistication and an editor’s eye to his copy that’s hard to come by. He has a clear knack for bringing a place to life with wonderful and personal detail – a boon for today’s marketers who want to convey intimacy of place and fresh perspectives. To boot, he knows his way around language and writing. Simply, this man knows what he’s doing in the Travel Copywriting sphere.
