Professional Copywriting for the Travel Industry

I’m Paul Robson and I specialise in providing copywriting support for the travel industry.

I do two things. I am a Travel Content and Copywriter and I’m also a Tour Manager. I work for some of the market leaders in the travel and tourism industry. My obsession with travel has taken me around the globe…but not in a superficial way. I lived and worked in Singapore and Malaysia for fifteen years. I have been to Australia over twenty times and have made multiple visits to many countries. Put simply – I’ve experienced the places I’m writing about – over fifty countries, on five separate continents.

As a travel copywriter, I create top-quality content and copy, that builds a deeper connection between YOUR BRAND and the customer. From my privileged position as a tour manager, I get to experience what the customer experiences and use those otherworldly moments to help me write engaging and alluring copy. My work is always accurate, well-researched and conjures up that sense of wonder; breathing life into your destinations and igniting that human need and passion for travel.

As a tour manager, I get to see what inspires and excites the customer, from a first-hand perspective. My UNIQUE placement means that I get to witness the complete process, from written content and copy on web pages and in brochures, to the actual delivery of this promise on a tour.

I value the companies that provide me with the opportunity to write for them or get me to manage one of their tours. I repay their loyalty by being diligent, trustworthy and by always going that extra mile. My customer feedback for tours I’ve conducted in 2024 is 96%.

So, if you are in need of my expertise and feel we could form a great partnership, then get in touch. I know that I can help you engage more deeply with your clients and inspire them to join you…on multiple adventures!

On the journey with you, Paul

Read about my latest trip …

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Contact Me

So glad you want to get in touch – I love to hear from people with comments, questions, suggestions, work enquiries, etc. Please fill in the contact form below and let’s talk! Alternatively, you can email me directly or get in touch via social media.

email: paul@traveloguescopywriting.co.uk
mobile: +44 (0)7399 376207
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What I Offer

🌴Travel and tourism copywriting

🌴Web content writing

🌴Proofreading and copy-editing

🌴Hotel and destination guides

🌴Travel itineraries

🌴Tone of voice development

🌴Tour managing / repping

My Guarantees

I am one of the cheapest freelance copywriters you’ll find. I can charge by the length of project or by the hour – whichever you prefer!
After receiving job specifications and information, I keep emails to the bare minimum.
I know my clients are very busy, so I spend time getting acquainted with the company branding / tone of voice.
I complete assignments to deadline, so that any last-minute adjustments can take place promptly. I offer a complimentary round of edits.

I always prioritize repeat clients.
I am a journalist, salesperson and painter rolled into one. I inform, invite and inspire the customer.
I am adept at writing copy under different personas and guises, e.g. for solo travellers, families, light-hearted pieces.
My areas of expertise are the United Kingdom, Europe, Malaysia, Singapore and Australia but I will write undertake work on any destination.

Testimonials

Gordon and Joyce Lovering

Great Rail Journeys Customers

We have just done The Jungfraujoch with Jewels of the Rhine cruise on Amadeus Star. We want to say that our guide Paul Robson was EXCELLENT in every aspect of the trip around Interlaken. He was BRILLIANT!

Mark Norton

Trustee of The Dennis Norton Collection Museum

Paul has been a great help to us, the Dennis Norton Collection Museum. He has provided some great ideas after reviewing our rather tired and dated website and we will be implementing many these over the coming weeks. In addition to that, he used his experience and expertise in using Microsoft Publisher to vastly improve our children’s activity sheets. Paul took the time to understand what we do and clearly had a genuine interest in helping us out. Highly recommended.

Derek Lockie

Freelance Tour Manager

I met Paul when working at the same tour operators in the role as a tour manager. Paul oversaw tours in a professional manner putting customers at ease and being thorough in his planning and ability to respond positively to spontaneous matters that arrived on tour. Paul always had time to support me and other colleagues and takes great pride in ensuring that each customer has a positive experience on tour. I know from his feedback sheets that he is held in high regard. I recommended Paul to a sports tour business I work for and he has since established himself as a go to tour manager for this business after an impressive season in 2023. I cannot commend Paul to you highly enough and am fortunate to have him as a friend and colleague.

Tom Shorey

Co-Founder and Director of Gole Group

Paul has worked with us in the delivery of high quality sports development tour experiences for groups of young sports people and accompanying adults from across the world. His role has been broad in its requirements and he has shown a high level of professionalism and attention to detail. These traits along with a customer focused attitude and willingness to go that extra mile has been admirable.

Ken Lovering

Travel Copywriting Masterclass Instructor

Paul Robson is a recent student of my Travel Copywriting Masterclass. I have found him to be that rare Travel Copywriter who comes to the field with a clear, customer-focused understanding of what happens “on the ground” – during a tour, during transit from point A to point B, and during all the logistics that go into delivering a traveler’s experience. He knows these things because, unlike most copywriters niching down to travel, he has actually led groups – for Great Rail Journeys and a sports tourism outfit, Gole Tours. He therefore understands that Travel Copywriters have an invisible yet critical relationship with onsite guides, and he speaks to and applies his firsthand knowledge intelligently and with insight. Beyond his intimate knowledge of the copy considerations behind product delivery, he brings a sophistication and an editor’s eye to his copy that’s hard to come by. He has a clear knack for bringing a place to life with wonderful and personal detail – a boon for today’s marketers who want to convey intimacy of place and fresh perspectives. To boot, he knows his way around language and writing. Simply, this man knows what he’s doing in the Travel Copywriting sphere.

Jaume Canals Vidorreta

Co-founder & Football Manager at Gole Group

Paul has been working for us in the last year doing different groups and his passion and interest shown towards the groups has been excellent, his level of professionalism and the time he expends planning and checking that every day plan is executed well it’s something we really put on value.

Edward O'Luanaigh

Owner & Chief Business Development Officer at Football Focus Asia

I had the pleasure of working with Paul on a recently concluded tour to Wolverhampton Wanderers and can highly reccomend Paul as a tour manager. His pleasant demeanour, coupled with his attentiveness to our needs and overall knowledge of the industry, made for a hassle-free trip for all of us.